The Intimate Britney Spears

The Intimate Britney Spears is a sleepwear and lingerie line designed by Britney Spears. Launching it during New York Fashion Week was a massive undertaking—a fully integrated global campaign that included branding, website development, content creation, video production, social strategy, a 90+ page lookbook, in-store point-of-sale materials, marketing collateral, and high-profile launch events.

The goal was to position The Intimate Britney Spears as a luxurious and romantic—yet accessible—lingerie line designed for every woman.