The United Explorer Card
Social Campaign
To launch the new United Explorer Card, users are guided through a simple, engaging journey that highlights how they can earn rewards wherever their travels take them. The card’s many benefits are brought to life through playful, easy-to-understand icons—keeping the experience fun, lighthearted, and informative.
The United Explorer Card
The United Explorer Business Card
Social Videos
Family of Icons
It all started with a handful of icons created for an online video concept. After the video’s success, Chase United expanded the idea—requesting a full set of icons to represent every benefit across four of their credit cards. These icons were designed for use across signage, brochures, displays, and in-airport kiosks. Below is a selection of 21 out of the 40+ icons developed.
