Chase for Business
The Unshakeables Podcast
The Unshakeables is a podcast from Chase for Business and iHeartMedia’s Ruby Studio that explores the pivotal “What are we gonna do now?” moments that changed everything for small business owners. Hosted by Ben Walter, CEO of Chase for Business, each episode dives into how ordinary entrepreneurs faced the unexpected—and came out stronger.
To launch the new podcast, we created the show’s visual identity—from graphics and promotional assets to teaser videos and a comprehensive style guide to ensure brand consistency across all touchpoints.
Visual Identity
The show graphics captures the highs and lows of the small business journey. The mountains symbolize the many obstacles and challenges entrepreneurs face when building and running a business. The bold typography reflects the spirit of small business owners—resilient, determined, and courageous—as they face, climb, and conquer each mountain, one step at a time.
Social Campaign
We created concise, compelling animated teasers to promote each episode, capturing the spirit of small business owners and their bold journeys. The design reflects this energy—featuring oversized typography, striking color contrasts, story-relevant icons, and dynamic black-and-white imagery of our speakers. The result is a visual language full of momentum and excitement that draws the audience in.
Style Guide
